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Travel Hands
Travel Hands is a sister brand of VIP World Services. It's an app that helps visually impaired people travel from A to B by connecting them with volunteers who earn rewards and incentives for their support.
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As well as designing assets for their crowdfunding page, I collaborated with the wider team to brainstorm strategic rewards that backers at different tiers received.
Travel Hands: Text
Travel Hands: Videos
Travel Hands: Image
The postcard has an abstract image of the eye in the centre - tying in with the written message, "When things get blurry, Stay focused". The fonts I have used are simplistic in order to reduce legibility and create for inclusivity.
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The social media post on the right is where I have produced flat colours to unify the logo of "Travel Hands" using blue and orange to indicate two people: the visually impaired user (orange colour) and the sighted user (blue colour).
Travel Hands: Text
Travel Hands: Image
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Travel Hands: Services
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