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VIP World Services
I worked with the design team on a range of projects that set out to educate the public about the challenges that visually impaired people faced during the COVID 19 pandemic and strengthen the overall brand image of the company using the social media platform.
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My contribution - supported in designing content to educate the public about the challenges visually impaired users have faced during this unprecedented period.
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Strengthen the brand image in collaboration with the social media team by tailoring content to the users interests.
VIP World Services: Text

VIP World Services: Image
In addition, I have used the colours from the brand guidelines and created minimalistic shapes for the cohesive look and feel. The layout of the design is playful and engaging.
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Below is the initial design of the look and feel while the brand guideline was being established.
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The colours are muted and the shapes are created simple to bring attention to the copy.
VIP World Services: Text

VIP World Services: Image

VIP World Services: Image
Above social media content I have created for "Lockdown Easing". This was at a time when the brand guideline was completed. I have produced cultural theme posts that can relate to the young audiences on Instagram to raise awareness of visually impaired users out and about.
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Below is a certificate I have produced from scratch. The certificate is meant to look clean and professional for the target audience who sees it on social media platform. Following this, I have used the VIP World logo to create the grey shadow logo to brand the page.
VIP World Services: Text

VIP World Services: Image
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